Successful Maybank Strategy In Market Marketing Essay

Successful Maybank Strategy In Market Marketing Essay Strategy is a high level plan of an organization to achieve their goals which means that it shows what the organization wants to achieve and how the organization achieve their goals. In other word, strategy is a comprehensive plan that sets long term direction and guides resources allocation to accomplish an organizations objectives. (LoPresti, 2009) Strategy involve the purpose of the organization, the goals and objectives of the organization and the plans and methods to achieve the organizations goals and objectives which we normally knows as vision, mission, objective, and tactics.(Anon) Vision and Mission Vision can be define as what the organization wants to be. Furthermore, it is a long term view which concentrates on the future. Mission explains why the business exists, and how it achieve its vision. In additional, mission supposed to be easily to understand by their staff, and customers. Defining organizations vision and mission can leading to its success. In additional, most of the successful and profitable companies are proudly to display and live theirs. (MCEACHRAN, 2011) Objective Objective is the heart of a business. It give a clear indication of where the business is heading and what it is striving to achieve. (Pierrepont, 2012) In other words, objectives monitor the progress and keep the company focus on goals. The objective of organization should be measurable, realistic and achievable based on the actual capabilities of the business. Besides that, objective should contain a specific time deadline and refer to a specific outcome to be effective. (E.Hamilton, 2001) Tactic Tactic is the planned and ad hoc activities meant to deal with the demands of the moment, and to move from one milestone to other in pursuit of the overall goal(s) (WebFinance, Inc., 2013) In other words, tactic is something the organization willing to change to meet the local conditions. This means that tactics is a short term method which set by line management and taken to accomplish strategy. (Riley, 2012) Strategy is seemed like a managements game plan which to running the business by strengthening the firms competitive position, satisfying the customers and achieving performance targets. Besides that, Strategy is also about to satisfying the needs of stakeholders, to blending of internal resources and the direction in which the organization is going. With the existence of strategy, the organization can determine the basic long term goals and the objective of the organization. Besides that, the organization also can determine the method or action to allocation of resources necessary to achieve the goals. Strategy is concerned with deciding what business an organization should be in, where it wants to be and how it is going to get there. (Riley, 2012) 4.0 The Successful of Maybank Strategy in Market The pressure on banks in this region is tremendous. To attract consumers requires more than just innovative products. Products can be copied, and pricing can be reduced by aggressive competitors. We must also look at the timing and the way we communicate with our customers. Building a valued relationship by identifying and understanding their needs is the best way to attract and retain customers. (Teradata, 2011) said by Mohd. Fadzil Bin Ismail, the head of Customer Relationship Management for Maybank. Maybank executives realize that the banking syatem nowadays had become a relationship-driven business in worldwide. Essentially, banking product are viewed as commodities, and the price can be reduced by aggressive competitors. However, the relationship between the bank and its customer can act as a key to success. Thus, Maybank had shifted its competitive strategy from concentrating on the product selling to focus on building the customer relationships. The goal of Maybank was to increase their understanding of customer and improve each customers experience during the interactions with Maybank, and thereby increasing the customers retention, loyalty and profitability. To achieve this goal, Maybank had launched a new Analytical Customer Relationship Management (aCRM) project in 2007. The goal of Analytical Customer Relationship Management was to help Maybank to better understanding their customers by communicating with them at the right time and using the right channel. Customer Relationships Management (CRM) is treated as a core function. We have invested in an Analytical Customer Relationship Management (aCRM) system which enables us to go beyond meeting customers current expectations, allowing us to anticipate their future needs in a proactive manner (Maybank, 2012) The Analytical Customer Relationship Management has driving their business growth and increasing the customer satisfaction. With this strategy, Maybank had increased the marketing campaign success rate by ten times. Lead generation times were slashed from weeks to hours, new campaign time to market was cut from weeks to days, and the average conversion rate jumped from a low of 0.3% to an average of 8% and a high of 30%. From the commencement of the project in August 2007 until late 2009, Maybank gained RM 3.0 billion (USD 961 million) in new sales (Maybank, 2010) In July 2010, Maybank has reframed its vision and mission to accelerate its transformation journey. The new vision of Maybank is to become a leading regional financial services provider by 2015 while and the new mission is to humanise the financial services from the heart of Asean. (Ang, 2010) To achieve this goal, the ability to offer a superior value proposition to customers is necessary and this is not a small challenge especially in the hyper competitive banking market. 6.0 Solutions In recent years, Maybank make strategic changes designed to enhance the consumer experience to improve their relationship with customers. Thus, Maybank had introduced a lot of product which designed to enhance the financial well-being of its customers. Electronic Bill Presentment and Payment (EBPP) programme A process that automate the generation of bills to third parties such as customers or business, and thhereby providing a comprehensive bill payment service to customers. (Maybank, 2011) Foreign Currency Mudharabah-i (FCM-i) account The first short-term Islamic foreign currency term deposit account in Malaysia which based on the principle of Mudharabah (the concept of profit sharing between bank and its customer).

Old Growth Forest Essay

Question: a strong opponent of logging old growth forests Good morning ladies and gentlemen. I am Leeson, and today I am going to talk about whether we should log the old growth forests. Firstly, what are old growth forests? Old growth forests are those where the overstore is in the late mature growth stage with the presence of relatively large old trees, many containing hollows and often with the presence of dieback or dead branches in the crown. They are so important to the human life, as they are like the climate change mitigation. Also, a lot of animals can only live in old growth forests, just like fish can only live in water. In Victoria, we know old growth forests to be â€Å"Forests which contain significant amount of its oldest growth stage in the upper stratum. † What does this mean? It means these forests are historically, culturally, ecologically significant and valuable. Therefore, we human have no reason to log any of the old growth forest. Firstly, the old growth forests mitigate the climate change. Old-growth forests store large amounts of carbon in wood, humus, and peat, they are an important part of carbon sequestration and its impacts on climate change and climate change mitigation. The Intergovernmental Panel on Climate Change said in its 2007 report: â€Å"In the long term, a sustainable forest management strategy aimed at maintaining or increasing forest carbon stocks, while producing an annual sustained yield of timber, fibre or energy from the forest, will generate the largest sustained mitigation benefit. As we know, the climate problem is one of the most serious problems that human are facing to, if we keep logging the old growth forests for human living while we are polluting the environment for human development, we will not have a nice future to be with. So stop logging the old growth forest! Secondly, old growth forests are the only home for a lot of animals. Image if I drive a bulldozer through in your home, how would this make you feel? Where would you go? The ecologically value and significance of old- growth-forests is they can do something that other forests cannot do: they act as the home of various forms of wildlife. Without old growth forests, where would they live? The report from Bureau of Rural Sciences from Australian Government said: â€Å"A number of wildlife species are reliant on these types of forest because of the range of nesting hollows and greater structural complexity they have in comparison with forests in earlier stages of development. Obviously logging the old growth forests indicates killing plenty of wildlife, and it is not humane at all! That’s why we shouldn’t log the old growth forests. In conclusion, the old growth forests are acting a important role in nature, not only do they house various forms of wildlife, but they also store more carbon then they emit, so that to mitigate the climate change. Hence, we should not log the old growth forest, for any human use. Thank you!

Paulo Freire The Great Humanistic And Historical Task Of...

Paulo Freire was one of the many theorist we covered this semester and he was one of them how refer that the oppressed had to be the oppressors. One statement he made in the reading Freire (1992) â€Å"the great humanistic and historical task of the oppressed† is to â€Å"liberate themselves and their oppressors as well.†(1). His statement is very powerful to the point where he is making us think that the only way to have humanity is that they have to act as the oppressors towards the people who are oppressing them so that they can see that it s a problem that both groups have to transformed into a freedom. â€Å"Only power that springs from the weakness of the oppressed will be sufficiently strong to free both†(1). I also find this quote of him very important to what he means being oppressors against the group that oppresses them very important because their struggle as the oppressed group is to make others realize that it s a problem that has to be fixed befor e it becomes more of a bigger deal and more violence methods erupt. Some of the methods that Freire used for his argument was one being the oppressor. Freire (1992) says that â€Å" Only power that springs from the weakness of the oppressed will be sufficiently strong to free both† (p.1). Meaning that he refers it as the oppressed group gains the power to oppressed their oppressors the group will realize how wrong they are and it s when they start to weaken and come to peace. He also suggests that in order to gain that freedom theyShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 PagesBRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Director of Marketing: Patrice Lumumba Jones Marketing Manager:

The Hunter Becomes the Hunted in The Most Dangerous Game...

Where do you draw the line in hunting? Is it at the point where you feel pity for your prey? Is it the fact your prey feels pain? Or is it just that you’re stronger and they’re weaker so it doesn’t matter. The Most Dangerous Game by Richard Connell is a story about learning and experience, how the hunter becomes the hunted and moralities tested and learning the hard way. The main protagonist Rainsford is a well established hunter who has slaughtered many animals with great joy. He views his prey as aggressive creatures that are lower that lack any reason to live other than hunting. Through the story Rainsford ends washed up on a mysterious island where his ideals about hunting are pit against those of an eccentric Cossack General. Through†¦show more content†¦Thus through this experience he began learning about how the animals felt in his previous hunting experiences. During his battle royal fight with the general he had used his experience and knowledge of hunting to catch and kill the general. Consequently he was now violating his own golden rule, loosing his values of not killing humans. Through this action he went through a metamorphosis becoming the â€Å"brute†. This newfound outlook lead him learn about what it is like to be the one being hunted. After there continual exchange of mental torment Rainsford enters the main house to murder the general. Something is different though he doesn’t stop when the general said â€Å"you have won† he doesn’t care anymore, he just wants to kill him. We can see this when Rainsford says â€Å"I am still a beast at bay†. We can see that the use of the language technique of dramatic irony is empathetic towards this scene. The use of this technique shows us that he (who was the hunter of the beast) has now become the beast in the hunt. This emphasizes the idea that Rainsfords experiences of being hunted has changed him and shows how Connell was trying to expr ess the idea that your experiences shape you, and how you learn from it will shape who you are. We can also see how Connells message about learning and experience is expressed through the use of the language technique of metaphor. We can see that this use of metaphor shows us how he has become a â€Å"beast†. Through this itShow MoreRelatedThe Most Dangerous Game: The Hunters and the Hunted 1123 Words   |  5 PagesThe Most Dangerous Game: The Hunters and the Hunted Richard Connell’s short story, The Most Dangerous Game, tells the story of a famous hunter named Rainsford, who falls off of a yacht and swims to an island called Ship-Trap Island. While on Ship Trap Island, Rainsford encounters a man named General Zaroff, who began hunting humans on the island after becoming bored of hunting animals. One night, Zaroff announces to Rainsford that he will be the next victim in his hunting game. Zaroff informsRead MoreThe Fear of the Hunt The Most Dangerous Game, by Richard Connell644 Words   |  3 PagesThe Most Dangerous Game, by Richard Connell, explores the emotion of fear, by using two philosophies. The first, that there are only two groups of people in the world: the hunters and the hunted and the second being survival of the fittest. The underlying content of â€Å"The Most Dangerous Game† relies on a sense of fear and a human’s reaction to a perilous situation. Fear can be defined as â€Å"response to physical and emotional danger† (Psychology Today). This instinctual reaction allows humans to protectRead MoreThe Unexpected Killers in The Most Dangerous Game by Richard Connell and â€Å"The Child By Tiger† by Thomas Wolfe 808 Words   |  4 Pagesâ€Å"The Most Dangerous Game† by Richard Connell and â€Å"The Child By Tiger† by Thomas Wolfe are two short stories that have completely different plots, but have many similarities that relate them. Both stories deal with unexpected killers and have a twist that surprises the audience. These pieces make use of foreshadowing and address discrimination, but the characterizations of the protagonists are very different and they affect the readers in distinctive ways. First, Thomas Wolfe and Richard Connell useRead MoreEssay on The Most Dangerous Game: Zaroff934 Words   |  4 Pagesstory â€Å"The Most Dangerous Game† the author, Richard Connell, does an outstanding job of portraying the bizarre adventure of an insane, however experienced hunter, General Zaroff. The protagonist, Rainsford, another experienced hunter from New York City, appears on General Zaroff’s island, explores, and eventually encounters with Zaroff. They introduce themselves, settle down, and begin to talk. During the talk with the general, Rainsford soon learns that the General was not only a hunter; but a murdererRead MoreThe Most Dangerous Game By Richard Connell1018 Words   |  5 Pages Hunters and Hunters The story by Richard Connell â€Å"The most Dangerous Game† is a very thrilling, eventful story. Its full of many plot twists and turns. It focuses on one man s struggle for safety and another man s idea of what’s socially acceptable. He claims that there are two types of people. The hunters and the huntees. Zaroff believes that the weak people were only placed onto the earth to serve and please the stronger kind. Meaning he was a stronger person, and anyone he believes he is betterRead MoreThe Most Dangerous Game By Richard Connell908 Words   |  4 PagesForeman wrote the screenplay for a movie called High Noon; a classic tale of when the hunter becomes the hunted. Then in 1924, Richard Connell wrote another classic, called The Most Dangerous Game. Although both stories demonstrate similar examples of the setting and conflict, the main characters react very differently to the unusual situations they find themselves stuck in. High Noon and The Most Dangerous Game share many similarities throughout the text. For example the setting. Both storiesRead MoreThe Most Dangerous Game By Richard Connell1003 Words   |  5 Pagesuneventful; many people need suspense and drama to feel motivated and engaged in things; this is the same for books. In the book, â€Å"The Most Dangerous Game†, by Richard Connell, the author used various literature methods to create suspense; the techniques he includes are used differently depending on which part of the plot they are used in.  Ã‚  Ã‚   In the story, Richard Connell uses imagery words to create a setting for the story. In turn, the setting gives readers an idea in regards to what is to happen laterRead MoreComparing The Lottery by Shirley Jackson and The Most Dangerous Game by Richard Connell1235 Words   |  5 Pagesand â€Å"The Most Dangerous Game† by Richard Connell. These two stories seem to have nothing in common, as they have two separate meanings in two separate eras. However, the moral of each story draws similarity, the author’s paints a picture to keep the audience open minded therefore connecting them in distinct ways. Explain the era of both stories Year and how the story correlates to the time Settings Show if the settings make the stories believable or credible - Island of most dangerous game/How theRead MoreThe Most Dangerous Game Essay815 Words   |  4 Pagesfantasies. Out of these numerous stories, there is one that will remain a fascinating and thrilling story - that is ‘The Most Dangerous Game’ by Richard Connell. To me ‘The Most Dangerous Game’ encompasses multiple different notable aspects; of my favorites being adventure as well murder. Sanger Rainsford is portrayed as a smart protagonist of the story The Most Dangerous Game. He s an excellent, knowledgeable huntsman, and in the story, he ends up on Ship-Trap Island where he meets General ZaroffRead MoreComparing The Most Dangerous Game By Richard Connell And The Lottery1080 Words   |  5 Pages102 Thesis: When comparing â€Å"The Most Dangerous Game† by Richard Connell and â€Å"The Lottery† by Shirley Jackson. Both the authors stress the purity of life. How somethings are done just because, with no true value generation after generation. I. Introduction A. Thesis Statement B. â€Å"The Most Dangerous Game† by Richard Connell C.† The Lottery† by Shirley Jackson II. Main Characters A. â€Å"The Most Dangerous Game† by Richard Connell 1. General Zaroff: Presider of the Game. Highly educated and loves hunting