Marketing Plan for Magnum in Vietnam free essay sample

Marketing can be defined as â€Å"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (American Marketing Association Board of Director) Base on this definition, Marketing is the set of activities and processes with the purpose that: satisfy the customers, clients, partners and society. In general, it can be said that marketing is the process that combine all company activities to satisfy the customers and, in the end, get profit from customer’s satisfaction. 2. Element in marketing process: Marketing process includes five elements: analysis situation, marketing strategy, marketing mix decision and implementation and control. Analysis situation is first step in marketing process. In this step, company has to collect information, data and figure to understand internal and external environment. Based on the result of the analysis, company can predict the trend of market and compute that whether its ability can adapt with the market or not. We will write a custom essay sample on Marketing Plan for Magnum in Vietnam or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to carry out this step, the company can do three analyses below: PESTEL analysis: Political, Economic, Social, Technology, Ecological and Legal are five macro-economic factors. They are very important for company to evaluate the market and decide whether it can develop strongly in this market or not. SWOT analysis: This method helps company identify its strong and weakness, also the opportunity and thread. Understand these things can make company developing more stable and limit the risk. It can use the strong to limit the thread and the opportunity to improve the Strong and remove weakness. The meaning of the SWOT analysis can be described in the idiom â€Å"He who sees through life and death will meet most success† 5C analysis: 5 C means: company, customers, competitors, collaborators and Climate. In these things, â€Å"company† helps the firms understand the internal environment, and 4 other help it understand the external environment. All of three analysis methods will help company understand the situation to create the suitable strategy in marketing plan to get achievement. The second step in marketing process is marketing strategy. Of course, after finish situation analysis, company has to make strategy decision in marketing base on the analysis result. In this step, company has to identify the requirement of market and choose the suitable strategy to run business. It has to do the segmentation, the target market selection, the positioning the product and the proposition to the target market. In next step, the firm has to design tactical plan to achieve the purpose. It will make decision for the marketing mix. It includes: 4 P: Price – Place of distribution – Production – Promotion. When these things are completed, company will go to the final step: implement and controlling. Because the demand of market can change quickly, company has to monitor all the changes of market to have the change in marketing mix to adapt with the market and create the competitive advantage with competitor. Marketing process II. Marketing orientation: 1. Definition: Marketing orientation is a company philosophy aim to meet the needs and wants of customers. There are five type of marketing orientation: * Product orientation * Production orientation * Market Orientation * Sales Orientation * Social Orientation a. Product orientation: Product orientation is one of the marketing concepts, which focus on the product innovation to satisfy demand of customers. b. Production orientation: This kind of orientation focuses to the quantity of product. It existed in 1950s – the development period of industry in Europe and American. At this period, the firms make massive products to decrease the cost and product with huge quantity. The firms do not care about whether its product can meet the needs or not. This philosophy is popular in that period because it is the time which has many inventions and people have huge demand for something new and strange. The clear example for this philosophy is Ford. It produced many car in that time with just only color – black and it has many successes with this orientation. Today, this philosophy is no longer popular, but still exist in some industry that produce common product such as toothpick, CDs or DVD. c. Sales Orientation: The next orientation is sales orientation. This philosophy is applied when the company uses aggressive sales. They believe that they will make more sales and more profit when they use aggressive sales method. With these kinds of company, they will focus on promotion product and train the aggressive sales force, which helps them carry out the sale method. The good example for this philosophy should be insurance company. The disadvantage of this philosophy, same as production orientation, is that it does not focus to the customer’s requirement. It just tries to sales product as much as possible. d. Societal orientation: Societal orientation is the marketing concept that provides the long-term benefit for customers and shows its responsibility with social. The products of these companies have same features such as good for health, no harm environment and creating the long-term benefit for customers. They advertise the product through the charity activities. e. Market orientation: The last philosophy, also the main philosophy that is applied to Kinh Do Corporation, is market orientation. This orientation focuses on the customer’s needs and wants. The company produces product, which can satisfy the customer and use the customer’s satisfaction to create the profit. The benefit and cost of market orientation of Kinh Do Corporation will be discussed more in next part. 2. Evaluation cost and benefit of Market orientation in Kinh Do Corporation: As the assignment mentioned above, Market Orientation focuses on the customer’s needs and wants and the company will get profit base on the customer’s satisfaction. The relationship between customer’s satisfaction and company’s profit is shown in the chart below: As the chart shows, when the firm applies the marketing orientation, it will identify the demand of customers. After that, the firm will use the data from marketing department, and connect all the activities of company to carry out the plan, which has the purpose that satisfies the customer. When the customers are satisfied, they will create many benefits for the company, not only money, but also helps company advertise free with the word of mouth method. Kinh Do Corporation applies the marketing orientation, so it also gets the benefit from customers’ satisfaction. a. Benefits from Market orientation: The first benefit for Kinh Do when applying Market Orientation is: advertising free because of the word of mouth. With the suitable marketing plan, Kinh Do can satisfy the customers and improve the relationship between customers and company. With focus on the demand of customers, Kinh Do can improve the level of customer, from customer satisfaction to customer retention and customer loyalty. After getting success to satisfy customers, customers will loyal with Kinh Do’s product and will buy it again. Besides, they will recommend to other people about Kinh Do’s product and so, Kinh Do will have more and more customers. That is the benefit when Kinh Do wants to launch Magnum ice cream. With the huge amount of loyalty customers and retening customers, Kinh Do can easily introduce new product to the market because the loyalty customers and retention customers willing welcoming and buying any product of Kinh Do, as long as it still satisfies their demand. The second benefit is that decreasing the price sensitive. This is very important when Kinh Do wants to sell magnum in Vietnam, because Magnum ice cream is premium product, so it has higher price compare with the domestic ice cream. However, with customer loyalty and customer retention, they will not care about the price of product. If it is suitable with their payment ability, they will buy and support for this product. Last but not least, Kinh Do also can receive the long-term profit from market philosophy. When Kinh Do can satisfy the customers and keep their loyalty, Kinh Do will gain a huge market share and so, create the stable consumption network for its product. After getting profit from customers satisfaction, Kinh Do can also use the profit to invest for new technology or new plan to expand the business and create the competitive advantage with its competitors. Launching Magnum ice cream is one of the important strategies of Kinh Do to get the market share in premium ice cream market. Finally, we can see the different between Kinh Do and Vinamilk- the two biggest food, drink and beverage companies in Vietnam. Vinamilk applies the societal orientation. It advertises its product through some charity programs such as dairy budget for children in Vietnam. The market share of Ki Do – the ice cream brand name of Kinh do- is about 45,8%, equal double the market share of Vinamilk (about 20,8%). It can be seen that market orientation creates more benefit and stronger competitive advantage than other orientation. Marketing Plan for Magnum in Vietnam free essay sample Marketing can be defined as â€Å"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (American Marketing Association Board of Director) Base on this definition, Marketing is the set of activities and processes with the purpose that: satisfy the customers, clients, partners and society. In general, it can be said that marketing is the process that combine all company activities to satisfy the customers and, in the end, get profit from customer’s satisfaction. 2. Element in marketing process: Marketing process includes five elements: analysis situation, marketing strategy, marketing mix decision and implementation and control. Analysis situation is first step in marketing process. In this step, company has to collect information, data and figure to understand internal and external environment. Based on the result of the analysis, company can predict the trend of market and compute that whether its ability can adapt with the market or not. We will write a custom essay sample on Marketing Plan for Magnum in Vietnam or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to carry out this step, the company can do three analyses below: PESTEL analysis: Political, Economic, Social, Technology, Ecological and Legal are five macro-economic factors. They are very important for company to evaluate the market and decide whether it can develop strongly in this market or not. SWOT analysis: This method helps company identify its strong and weakness, also the opportunity and thread. Understand these things can make company developing more stable and limit the risk. It can use the strong to limit the thread and the opportunity to improve the Strong and remove weakness. The meaning of the SWOT analysis can be described in the idiom â€Å"He who sees through life and death will meet most success† 5C analysis: 5 C means: company, customers, competitors, collaborators and Climate. In these things, â€Å"company† helps the firms understand the internal environment, and 4 other help it understand the external environment. All of three analysis methods will help company understand the situation to create the suitable strategy in marketing plan to get achievement. The second step in marketing process is marketing strategy. Of course, after finish situation analysis, company has to make strategy decision in marketing base on the analysis result. In this step, company has to identify the requirement of market and choose the suitable strategy to run business. It has to do the segmentation, the target market selection, the positioning the product and the proposition to the target market. In next step, the firm has to design tactical plan to achieve the purpose. It will make decision for the marketing mix. It includes: 4 P: Price – Place of distribution – Production – Promotion. When these things are completed, company will go to the final step: implement and controlling. Because the demand of market can change quickly, company has to monitor all the changes of market to have the change in marketing mix to adapt with the market and create the competitive advantage with competitor. Marketing process II. Marketing orientation: 1. Definition: Marketing orientation is a company philosophy aim to meet the needs and wants of customers. There are five type of marketing orientation: * Product orientation * Production orientation * Market Orientation * Sales Orientation * Social Orientation a. Product orientation: Product orientation is one of the marketing concepts, which focus on the product innovation to satisfy demand of customers. b. Production orientation: This kind of orientation focuses to the quantity of product. It existed in 1950s – the development period of industry in Europe and American. At this period, the firms make massive products to decrease the cost and product with huge quantity. The firms do not care about whether its product can meet the needs or not. This philosophy is popular in that period because it is the time which has many inventions and people have huge demand for something new and strange. The clear example for this philosophy is Ford. It produced many car in that time with just only color – black and it has many successes with this orientation. Today, this philosophy is no longer popular, but still exist in some industry that produce common product such as toothpick, CDs or DVD. c. Sales Orientation: The next orientation is sales orientation. This philosophy is applied when the company uses aggressive sales. They believe that they will make more sales and more profit when they use aggressive sales method. With these kinds of company, they will focus on promotion product and train the aggressive sales force, which helps them carry out the sale method. The good example for this philosophy should be insurance company. The disadvantage of this philosophy, same as production orientation, is that it does not focus to the customer’s requirement. It just tries to sales product as much as possible. d. Societal orientation: Societal orientation is the marketing concept that provides the long-term benefit for customers and shows its responsibility with social. The products of these companies have same features such as good for health, no harm environment and creating the long-term benefit for customers. They advertise the product through the charity activities. e. Market orientation: The last philosophy, also the main philosophy that is applied to Kinh Do Corporation, is market orientation. This orientation focuses on the customer’s needs and wants. The company produces product, which can satisfy the customer and use the customer’s satisfaction to create the profit. The benefit and cost of market orientation of Kinh Do Corporation will be discussed more in next part. 2. Evaluation cost and benefit of Market orientation in Kinh Do Corporation: As the assignment mentioned above, Market Orientation focuses on the customer’s needs and wants and the company will get profit base on the customer’s satisfaction. The relationship between customer’s satisfaction and company’s profit is shown in the chart below: As the chart shows, when the firm applies the marketing orientation, it will identify the demand of customers. After that, the firm will use the data from marketing department, and connect all the activities of company to carry out the plan, which has the purpose that satisfies the customer. When the customers are satisfied, they will create many benefits for the company, not only money, but also helps company advertise free with the word of mouth method. Kinh Do Corporation applies the marketing orientation, so it also gets the benefit from customers’ satisfaction. a. Benefits from Market orientation: The first benefit for Kinh Do when applying Market Orientation is: advertising free because of the word of mouth. With the suitable marketing plan, Kinh Do can satisfy the customers and improve the relationship between customers and company. With focus on the demand of customers, Kinh Do can improve the level of customer, from customer satisfaction to customer retention and customer loyalty. After getting success to satisfy customers, customers will loyal with Kinh Do’s product and will buy it again. Besides, they will recommend to other people about Kinh Do’s product and so, Kinh Do will have more and more customers. That is the benefit when Kinh Do wants to launch Magnum ice cream. With the huge amount of loyalty customers and retening customers, Kinh Do can easily introduce new product to the market because the loyalty customers and retention customers willing welcoming and buying any product of Kinh Do, as long as it still satisfies their demand. The second benefit is that decreasing the price sensitive. This is very important when Kinh Do wants to sell magnum in Vietnam, because Magnum ice cream is premium product, so it has higher price compare with the domestic ice cream. However, with customer loyalty and customer retention, they will not care about the price of product. If it is suitable with their payment ability, they will buy and support for this product. Last but not least, Kinh Do also can receive the long-term profit from market philosophy. When Kinh Do can satisfy the customers and keep their loyalty, Kinh Do will gain a huge market share and so, create the stable consumption network for its product. After getting profit from customers satisfaction, Kinh Do can also use the profit to invest for new technology or new plan to expand the business and create the competitive advantage with its competitors. Launching Magnum ice cream is one of the important strategies of Kinh Do to get the market share in premium ice cream market. Finally, we can see the different between Kinh Do and Vinamilk- the two biggest food, drink and beverage companies in Vietnam. Vinamilk applies the societal orientation. It advertises its product through some charity programs such as dairy budget for children in Vietnam. The market share of Ki Do – the ice cream brand name of Kinh do- is about 45,8%, equal double the market share of Vinamilk (about 20,8%). It can be seen that market orientation creates more benefit and stronger competitive advantage than other orientation. III. Effect of buyer behavior IV. Positioning:

Extended Essay Ib Topics Tips & Guide

Extended Essay Ib Topics Tips & Guide The New Fuss About Extended Essay Ib Topics It's ideal in case you can merely look off your notes, but on occasion you will want to choose the opportunity to dive into the source. When you start writing your essay you'll have all info you should make accurate direct quotations. There are several website providing unauthentic info on some topics, for that reason, it is vital that you first confirm that the whole information or material you're getting is well worth using in the extended essays. Our extended essay help website will set out to assist you with all the information and tips that you need to finish your IB extended essay. Essays written at the degree of a newspaper or news magazine article are unlikely to reach a high mark. Music is a significant portion of our lives, and has been a valuable part of every civilization known to man. Writing a long essay in Applied Chemistry is relatively hard and time consuming assignment, but, it gives a gate approach to investigate things deeply. Reading all reviews is an excellent place to begin. Below are twenty example topics for a protracted essay in biology you can have a close look at them to be able to compose your own. You may believe that it's only the cover of your essay, but it's an important component, and you need to treat it correctly. Lastly, the essay is going to be submitted to IBO, where it is going to be checked and assessed. You won't be able to crank out a 4,000-word essay in a week and receive an A. A protracted essay is one which you won't finish overnight. In case it helps, you may attempt to relate your EE to a particular topic in IB Biology. The essay question ought to be evidently mentioned in the essay introduction. Because the elongated essay contains far more words than a normal essay, the option of topic has to be such a good argument can be developed and resolved. If you don't have a topic we'll offer you an opportunity to select one from a collection of psychology extended essay topics that will be given by your writer. As soon as you have researched your subject, you should shell out a whole lot of time structuring and organizing your essay. Be that as it might, the topic for your essay is a vital thing that has to be chosen carefully and with higher precision. Everyone would like to compose a very good Extended Essay, but just keep in mind that it's really much less overwhelming as it sounds. Ensure you are conversant with the topic. When the topic was approved, you have to be able to draft the most important idea of your extended essay. Your research needs to be organised so the transition from doing your research to writing your essay is straightforward. In an Applied Chemistry essay, students may use any prior data as a key source but, it ought to be analysed personally and ought to be evaluated. It's possible to create a protracted essay in chemistry where the student has used data collected elsewhere as the key source. A lengthy essay on applied chemistry depends upon the chemical content. You aren't going to make the error of writing something in your essay that you believe you have thought of yourself, but is in reality something you're remembering from a book word-for-word. There aren't many moments in your writing proces s that may make a huge difference. The next issue to discuss is a protracted essay format. The very best method is to check through some wonderful extended essay examples. A protracted essay in company and management provides students with a chance to perform in-depth research in a place of private interest concerning business and management. If you aren't certain of who you want to be your advisor, I would start by making a list of your top few choices. Our extended essay help site will make sure that you're provided with each one of the expert guidance which you will want to perfectly write your extended essay for your IB program. You've got to narrow down the subject and pick a region that it is easy to address. Use catchy phrases and provide the reader a notion of what you will chat about. An outline also enables you to organize your thoughts, letting you include only the things associated with the topic. To prepare the major concept, you can draft an outline and list down the key ideas you wish to go over. If you've already decided on the most suitable topic of interest, make sure that you include that while placing the purchase. A lengthy essay writing is critical requirement for those students taking ib programs. Find out whether there are competitions or scholarship opportunities in which you are able to put in your essay. In the event the practical work is performed in an industrial or university laboratory, the essay needs to be accompanied by means of a letter from the external supervisor outlining the character of the supervision and the amount of guidance provided. In the event you want a bit more guidance on how to acquire an A EE.

Some Biology Topics For Research Paper

Some Biology Topics For Research PaperFinding good biology topics for a research paper is usually pretty straight forward, and not all that challenging. What follows are some examples of topics that you may find useful and how to approach them.Plant Biology is a good biology topic for a research paper and can cover quite a few different areas of study. For example, what would you do if your only knowledge of a plant came from photosynthesis and how plants use sunlight to produce food? This type of topic can focus on many different aspects of the plants themselves, and is a great area to start with.Another good biology topics for a research paper is evolution. With this subject area, it is important to point out that there are many different versions of evolution, and that many theories of evolution have been disproved by some of its most famous proponents. It is also worth pointing out that the theory of evolution is a poorly defined concept, and that this makes its progress in study all the more difficult. Nevertheless, there are still many biologists today who study this subject matter.Ecological Biology is another great topic for a research paper, and is a good subject for several different areas of study. With this type of topic, you could cover the various aspects of many different ecological systems or study an entire ecosystem, and its processes. By going into depth on each ecological system, you will be able to better predict what may happen in that particular system, and thus be better able to help your students understand the concepts of ecological systems.Evolution is a great topic for a research paper, but it is important to keep in mind that the subject is also very controversial. This makes it important to discuss the complexities of the subject itself, and the controversial aspects that surround it. This is why any discussion of evolution should come with the full disclaimer that there are many different viewpoints on the subject.Another one of t he best topics for a research paper is related to conservation biology. The subject revolves around the study of animals and the habitats that they depend on for survival. This can be very relevant to a student's education and can greatly expand their understanding of the importance of this type of topic.In addition to these topics, the environment is another topic that can be covered in a research paper, and therefore has quite a few good biology topics for a research paper. This subject area involves studying the effects of weather, pollution, and other environmental factors on the animal kingdom. This can include anything from a small species like a butterfly to the extinction of the dinosaurs.Now that you have seen some examples of good biology topics for a research paper, you can look at other options when compiling your topic list. You should consider what your topic area is, and what types of material are available in this field. You should then be able to write the appropria te research paper.

A Guide to Topics for Surgical Research Paper

A Guide to Topics for Surgical Research Paper These questions discuss the rise of culture. Research Objectives The central goal of conducting this research is to find out the effect of nursing in prenatal and infancy care. You might have issues which range from permanent scaring to fatal death. Perhaps there's a specific health issue that interests you and that drew you to go into the professionfor that you are studying. After you have that narrowed down, you can concentrate your research and compose a remarkable paper. So, you've realized that you're all set to compose your research paper. Formatting a research paper is not a simple endeavor. Writing a research paper of any sort can be very a job. All About Topics for Surgical Research Paper You don't need to stick to the guidelines you describe though adding personal touches might win you some more points. Researching any issue about government or laws can get overwhelming because of the intricacy of the issues and eve n on account of the wording of some laws. You do not need to be worried about privacy. You need to go for a theme that provides you room for fresh thoughts and bright perspectives. You'll quickly discover that a tiny discussion can go quite a way. If you're planning to not just describe a particular problem or maybe to convey an idea to your readers but expect to advertise your private theory and get the approval of a respected scientific community, it's almost always vital to draw up a corresponding proposal where you could describe specific moments and present certain ideas. Think that it over you'll discover a whole lot of good ideas! Any new idea can't be included. Topics for Surgical Research Paper You could get a higher possibility of getting some type of disease overseas because doctors don't get checked out enough and can do whatever they want. Doctors shouldn't be thinking about making money and ought to think about such peoples health. These days there's a cosmetic procedure to correct all sorts of issue that someone thinks they will need to get, anything that range from getting cosmetic dentistry work to getting liposuction. Now cosmetic surgery isn't the new alcoholic addiction, but it is beginning to pose an issue for a whole lot of individuals. Now you have a great idea of the way to hunt for college research paper topics, you're ready for some suggestions. The main aim of example research papers is to assist students learn to develop their own assignment and to fully grasp how a paper is structured. Perhaps a number of the very best college research topics nowadays are IT research paper topics. The range of health research papers topics may confuse many students, and if you buy an opportunity to settle on a topic independently, you should evaluate your abilities and brainstorm ideas to produce the right choice. You don't need to be a mad-cap scientist to relish writing fundamental works. In a number of decades, you are going to be a Doctor of Science. If you were assigned a job of writing a controversial medical essay on any certain topic and you don't know the best places to start, we are the perfect team for you. If you're interested in your topic, learning about it is going to be more pleasurable and you'll write with increased passion, so select your topic thoughtfully. In the procedure for writing research articles, it's essential to adhere to a particular topic. When choosing among the mental wellness essay topics, consider various surfaces of the problem. The Topics for Surgical Research Paper Trap In addition, we offer unlimited revision facility. Sometimes controversial issues can be intriguing to explore. They have sites that offer direct contacts between writers and customers and let them discuss details and get the ideal result. We never compromise in regards to meeti ng the deadlines. What Everybody Dislikes About Topics for Surgical Research Paper and Why The cost of an essay is dependent upon the quantity of effort the writer has to exert. The very first one was the problem of direct accessibility to the maternity ward to collect information. Otherwise, you are going to be old news, and nobody could possibly need to read your paper. Give your email address at the base of the webpage and submit. The previous tip I can provide you is not to be shy about contacting companies as they'll often provide you with free samples and reagents to execute certain tests and research studies, even if you're just students and it's not being officially published. You can both utilize personal experience and cover new nuances for you, depending on the research of different authors and drawing your own personal conclusions. Controversial research topics can be extremely useful since they may spark interest in related matters. The research procedure tak es a string of steps as listed below. Top Topics for Surgical Research Paper Choices The whole process of writing a research paper can take substantial time as there are many facets to think about. Research papers are trying, but in addition they have the capacity to be somewhat rewarding. The company world is changing all of the time. Naturally, the area of business is quite wide. The doctors utilize several tests to detect the issue. In the event the initial care provided isn't successful a nurse must think of a different plan of action. This practice, then, translates to inadequate patient care and the chance of inadequate support. Recommendations The IDPU team was charged with the duty of thinking up a way to solve the important problem.

Mee February Sample Torts Essay

Mee February Sample Torts EssayThis month, we're going to discuss what your best bet for a Mee Februrary Sample Torts Essay should be, and how to do it. We'll explore different places where you can find a document that will help you move through your writing process faster, along with some tips and advice that you can use to make sure that your Meefurary sample Torts Essay is an outstanding piece of work.Your first step when writing a Meefurary sample Torts Essay should be to think about who you're going to write it for. Why are you going to write this particular document? What do you hope to accomplish with it?If you're trying to prove a point or present information that you want to include in a post, a deposition, or a judicial proceeding, you need to make sure that the information you present is already public domain. If you're dealing with personal information, such as an old child custody battle or a lawsuit between you and your ex-wife, you might want to make certain that the d ocument you submit to the court is thoroughly signed, and legally binding.When dealing with legal documents, it's really important that you get the signatures of all parties involved. The same goes for real estate documents, wills, deeds, and any other type of legal document that you're dealing with.By looking for a document that you have the proper legal authority to represent you, you're going to be able to have a much smoother time with your assignment. You also have the ability to collect as much evidence and facts as possible, so that you have something solid to take back to your lawyer in order to present to your lawyer. It's a great way to prepare yourself for the things that you need to do when you actually meet with your lawyer.Having a great Meefurary sample Torts Essay is really important if you're hoping to have an excellent outcome from your document. Without solid information to go on, you may end up having your attorney produce an unacceptable result, which is never a good thing.Now that you know where to look for your Meefurary sample Torts Essay, it's time to get started. There are many places online where you can find one for less than ten dollars. If you are serious about becoming a writer, you'll soon find yourself producing quality legal documents.